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For BMW we had to design visuals for the Belgium National team that were competing in the World Cup 2022 in Qatar. As an Art Director on the project, I had to think of a nice key visual that showed the new BMW XM model together with a few players from the team. After a few rounds we had a rough idea of what we wanted to do (as you can see when you scroll down the page). With this sketch, the photographer now had all the information needed to photograph the players as well as the car. After this we could add the players in the designs needed. Billboards, posters, roll-up banners, flags, scarfs, a car wrap design and many many online banners. Below you can see Brussels airport with our designs.

The process

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