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Tournée Électrique is a campaign where people can enter a contest and have a chance to win a full month of driving one of four BMW’s new electric cars. The idea behind the contest is to get people to discover all the benefits and overcome all prejudices of electric cars. We went with an ‘Electric Hero’ approach because that’s the feeling you get when driving electric. You feel mighty as it’s a great car and you’re also helping the environment by driving electric.

The client asked for a few social media banners and a few print ads. Then for social they wanted to have a catchy video explaining the contest and getting people to join the contest. We thought it would be nice to use ‘kinetic typography’ and tried out a few ways of this authentic look and feel. All assets are made in English, Dutch and French. The end results you can see below and on the socials of BMW.

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